Facebook facelift: How to clean up your social profile to help you get a job
When a boom in business put Troy Roberson in need of many more employees for his fishing guide service in North Carolina, he turned to Facebook to cast his net wide for potential recruits. In only a few weeks, Roberson hired 15 new brand ambassadors from after receiving 27 applications.
In 2003, Troy Roberson, a former Jordan Lake State Park ranger, founded the fishing-guide service Striper Sniper Adventures.
In 2010, after a massive fish kill severely affected Jordan’s population of striped bass and hybrid bass, Roberson decided to take his expertise off the water and to the tackle industry.
STRIPER SNIPER TACKLE
This online fishing tackle business used its Facebook Page to successfully reach its target demographic, hire brand ambassadors and increase sales, and has found that 75% of the shop’s sales can be attributed to Facebook.